Seth Godin is the worlds greatest marketer right now. He has written a lot of best selling business books his book UNLEASH THE IDEA VIRUS changed my perspective on business profoundly.
Well i am currently reading his book PURPLE COW and here are a few lessons that i have gotten so far.
- ATTRACT THE EARLY ADOPTERS of products and services because those are the SNEEZERS whose opinions influence the buying decisions of majority of the human population. For that to happen you must design a product that is remarkable.
- ON NICHE Seth Godin said ” To breakthrough to the mainstream target a niche instead a huge market” For example if you’re a professional speaker, don’t focus on the entire business market pick a niche like: hotels, hospitals, insurance companies, banks etc and focus your energy on that market, know the market, study the market and soon you’ll be the expert in that market.
- ON FITTING IN Seth Godin said ”In a crowded marketplace fitting in is failing. In a busy marketplace, not standing out is the same as being invincible.” So don’t fit in stand out from the crowd and you’ll command the attention of the marketplace