HOW TO BUILD YOUR PERSONAL BRAND IN 2017

The market place is super crowded, fiercely competitive., and intensely infidel. In a water full of sharks, seeking for blood or any sign to weakness to attack your market share. How do you standout in business or work and consistently make money.

Your personal brand is the story or narrative about you that resonates with your primary audience and separates you from your competitors.

The brain doesn’t like to expend a lot of energy, so it looks for short cuts to make judgements. This is why, if you see a man wearing a two button suit and a tie versus a man wearing a baggy jeans with dreadlocks, you’ll automatically equate: honesty, responsibility, work ethic and other positive traits to the suit wearing guy, but for the baggy jeans wearing guy- NOT SO.

This is because the suit wearing guy, educated your subconscious mind to see him the way he wants to be seen, so that your disposition towards him will be favorable and he’ll most likely get what he wants from you.

WE EDUCATE PEOPLE ON HOW THEY SHOULD TREAT US.

Having said that, here are some tips on how to build your personal brand

  1. YOUR VALUES: Your values are the FIRST BODY of your brand. Your values are the ‘WHY’ of everything you do, they are the core of your being. What do you stand for? Some popular values are: CONSISTENCY, INNOVATION, DISCIPLINE, STYLE, INTEGRITY, FAMILY, TRAVEL, ADVENTURE, LOVE, PASSION, DESIGN. Apple for example has design as a core value, and you see that manifest in the beauty of their products. What are your core values? Why are they important to you?
  2. IMAGE: Your image is the SECOND BODY of your personal brand. Your image is a physical and tangible representation of your values and beliefs which are the intangibles that drive and determine the physical expression of your image. You might not be conscious of it but from the way your dress, to where you live, to the car you drive and everything in between are a physical expression of your brand values and beliefs..                                         The challenge is that a lot of people spend more time on their image or how people will see them and that dis-aligns them from their core values- WHICH IS THEIR ESSENCE. This is why a lot of people are not congruent or integrated. Have you ever met someone you’ve been following on social media in real life, only to discover that their image does not match who they are! BE AUTHENTIC, BE REAL.
  3. PRODUCT OR SERVICE: Your product or what you produce is the THIRD BODY of your personal brand. Are your products and services a reflection of your values and image? For example, if one of your core values is excellence then your products and services must be a reflection of that.
  4. CONSISTENCY: The strength of a personal brand is its ability to deliver value and experiences to the marketplace consistently. If you stand for innovation, then you must deliver innovative products and services consistently so that people equate your brand in their mind space to innovation. In 2017 be consistent with your words and actions that is how you build a positive perception about yourself in the mind of your target audience or primary audience like you boss, wife, husband, kids, employees, etc.
  5. PUBLISH YOUR BRAND: Your brand is a solution to problems. What good is a solution when nobody knows about you. Today there different channels through which you can publish yourself there is: blogging, youtube, facebook, twitter, snapchat, instagram, etc. The people you can reach with your channels the more impact you will make.

 

 

7 WAYS TO ATTRACT MORE MONEY INTO YOUR LIFE 2017

”People say money won’t make you happy, but everybody want to find out for themselves.” Zig Ziglar

Money is critically important in this world that we live in, it is an expression or a measure of the value that we are adding in this world. Wealth i believe must start first in our consciousness. For if a man does not have money within, he cannot sustainably have it without.

Your current level of money is a reflection of the current state of your mind. If you’re dissatisfied with the money in your experience, begin the change by changing your predominant subconscious programing about money. So here are my 7 WAYS TO ATTRACT MONEY or MORE MONEY INTO YOUR LIFE IN 2017

  1. BELIEVE AND KNOW THAT WE LIVE IN AN VASTLY ABUNDANT WORLD:  There are trillions of dollars in circulation in this world. I want you to eliminate from your mind the idea of scarcity, that one person has money does not prevent another person from having money. God is super abundant, please believe that of the avalanche of abundance in this material universe some of them belong to you. The question is, in a world of over 7 billion people why is it that, there are only 1,810 Billionaires in this world according to Forbes magazine (A magazine that does the annually ‘Richest’ People in the world rating)  Join the abundance team. There is abundance of ideas, abundance of love, abundance of success. If you believe it, it will show up for you. BE ABUNDANCE CONSCIOUS AND STARVE EVERY THOUGHT OF SCARCITY TO DEATH.

EXECUTION STEP: Inform your mind about the abundance in this world, by driving or walking to a richer neighbourhood and see big and fine houses, observe the fancy cars, visit 5 or 7 star hotels and observe the rich people that stay there. Notice abundance

2. ACCEPT RESPONSIBILITY: Money is attracted to people who accept responsibility for their lives. Don’t go around blaming: people, the weather, the economy, your wife, your children, your lover, your lack of education, etc for why you’re not creating wealth. Blaming other people and things for why you’re not progressing will not make you successful. To change anything in your life, you must realize that if it must be, it is up to you. If you have lack in your life, accept responsibility for it and find a creative solution to your lack of money.

EXECUTION STEP:  Next time the temptation to blame a person or situation for why you don’t have money resist it and focus your mind on the solution and not the problem.

   3. DECLARE YOUR ABUNDANCE: Words have power. You become the predominant conversation you have with yourself. Your words can create any reality you choose. You can speak things into physical existence and you can also destroy things with your words. Be careful about what you affirm with your words, because King Solomon of the bible said, ”LIFE AND DEATH ARE IN THE POWER OF THE TONGUE” Never say words like ” I am broke”  ”I am sick” The creative power of God is on the inside of you, use it to create the abundance of wealth and success you wish to see in your world.

EXECUTION STEP: Design your own affirmations and say them daily “I am rich” ”I have abundance” ”I am loved” This will start shifting things in the universe for you.

 4. SOLVE PROBLEMS, PROVIDE SOLUTIONS: The level of value you create in this world is what will determine the level of wealth you’ll control. You attract money into your life by solving problems for a fee. So, instead of thinking ‘How can i make money’ why don’t you think ‘Whose problem can i solve, with the skills and resources i have” Think about it, Doctors solve health problems, lawyers solve legal problems.

EXECUTION STEP: Find a problem that you can solve for a fee and start working on it.

5. BUILD RELATIONSHIPS: Its being popularly said that your network determines your networth. Who do you know? Who knows you. Be intentional about building new relationships with quality people that stretch and inspire you. Maintain your old and current relationships that lift you up.

EXECUTION STEP: Join professional associations, join a group in your Church, or become more friendly for he who wants friends must make himself friendly

   6.TAKE MASSIVE ACTION.: When you have a business idea execute on it immediately money loves speed. Procrastination is a killer bullet, act on your ideas now. I tell people all the time ”Do something everyday, no matter how small that can move you closer to your dreams”

   EXECUTION STEP: Send that proposal, call that client, ask for the business, produce that product. DO IT NOW

 7. GIVE: Want to attract money into your life? GIVE IT AWAY. Whatever you give must by law return back to you in a bigger way. We live in a consequential universe, what you give is what you’ll receive.

EXECUTION STEP: Give God 10% of your income as tithe, give to charity, give to the poor, support the dreams of other people financially.

 

15 POWER QUESTIONS TO ASK YOURSELF BEFORE DECEMBER 31, 2016

Questions have power. Tony Robbins put it beautifully this way ”The quality of questions that you ask yourself, will determine the quality of life that you’ll live.”

Questions move your focus in different directions. As human beings, we are mentally wired to answer any question we ask ourselves. If you ask yourself ”WHY AM I BROKE” Your brain will come up or cook up answers for as to why you don’t have money. However that is not an empowering question.

Rather an empowering question could be ”WHAT CAN I DO TO MAKE MORE OR EXTRA MONEY”  Hello friend, your brain is like the google search engine, it is the question you ask www.google.com that you will get. Ask yourself great questions and you’ll get great answers which will lead you to take great actions and eventually lead to a great life.

Questions also switch your mood from pain to joy, happiness to sadness. So as you approach 2017, here are a few questions that i believe can help you clarify your goals, values, and desires and give you the impetus to take massive action towards the shores of your greatness.

  1. WHAT DO YOU WANT?
  2. WHY DO YOU WANT, WHAT YOU WANT?
  3. WHOSE LIFE WILL IMPROVE BECAUSE OF YOUR PROGRESS IN 2017?
  4. IF YOU CONTINUE WITH YOUR CURRENT HABITS, DO YOU THINK YOU WILL SUCCEED IN 2017?
  5. WHY DIDN’T YOU ACHIEVE SOME OF YOUR GOALS IN 2016?
  6. HOW CAN YOU IMPROVE YOUR HEALTH IN 2017?
  7. WHAT ELSE CAN YOU DO TO MAKE MORE MONEY IN 2017?
  8. WHO IS LIVING THE KIND OF LIFE THAT YOU’LL WANT TO LIVE CURRENTLY?
  9. WHAT WILL YOU START DOING THAT CAN MOVE YOU CLOSER TO THE ACCOMPLISHMENT OF YOUR GOALS?
  10. WHAT WILL YOU STOP DOING THAT IS STOPPING YOUR PROGRESS?
  11. WHO DO YOU NEED TO FORGIVE?
  12. WHAT KIND OF PERSON DO YOU NEED TO BECOME, FOR YOU TO ACHIEVE YOUR GOALS?
  13. WHO DO YOU NEED TO STOP SEEING, REDUCE SEEING, OR START SEEING TO REACH YOUR GOALS?
  14. WHAT MADE YOU SUCCESSFUL IN 2016 IN THE AREAS OF YOUR LIFE WHERE YOU FELT SUCCESSFUL?
  15. WHAT ARE YOU GRATEFUL FOR?

If you need me to coach you deeper and hold you accountable to produce massive results in your life and business in 2017. Please email me: info@iampaulfoh.com or call 08069438614

My clients range from A Governors Wife to big organizations like Jumia.com, SHELL PETROLEUM, AND GT BANK.

I look forward to working with you.

I am a Uk Certified Life Coach and a Dubai Trained Personal Breakthrough experience Coach

 

10 NIGERIAN MEN TO FOLLOW ON INSTAGRAM IN 2017

Instagram is a photo sharing app which was started in 2010 by Kevin Systrom and Mike Krieger. Today instagram has over 500 million monthly visitors and its the darling of big personal and corporate brands to sell their products and services.

I have personally received speaking and coaching gigs from instagram because i am very active on the platform. I strongly recommend you open an instagram account and start telling your brand story to the world.

Having said that, there are some Nigerian men on instagram that have inspired me greatly and i will like to share them with you, perhaps you will be inspired to take action towards your dreams in 2017.

ALI BABA, He is the god-father of the comedy industry in Nigeria. Apart from comedy he his an amazing entrepreneur and commentator on social issues and his opinion carry weight. With over 300 thousand followers the man is on fire. You can follow him on @alibabagcfr

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BIODUN FATOYINBO, He his the lead Pastor of one of the fastest growing churches in the world. He made other Pastors in Nigeria and Africa take social media seriously. His level of excellence is commendable. I have spoken in His Church over three times and i must say he his worth following on instagram for his wisdom, knowledge, and i must add sense of style. His handle is @biodunfatoyinbo

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STEVE HARRIS, He is Nigerias leading life strategist. He speaks and trains the staff of the biggest corporate organizations in Nigeria and Africa. His signature is EXECUTION of ideas, goals, and dreams. Follow him for wisdom and life tips @iamsteveharris

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JIMI TEWE, He his Nigerias leading career coach and entrepreneur. I love his perspective on career and success he regularly updates his status on instagram with valueable tips. You can follow him @jimitewe

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BANKOLE WILLIAMS, He is a peak performance and NLP coach. He has a very strategic mind that is all i can say for now. Follow him on @iambankole and you will thank me later.

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JOHN OBIDI, John is the social media king and strategist. He is the owner of the super successful smart business camp. His tips and strategies can help any business succeed online. His handle is @johnobidi

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STEVE BABAEKO, Steve is a AD man. He his the dreadlock wearing music mogul and CEO of the XTREME GROUP. His music label boasts of super talents like Praiz and Simi. His handle is @stevebabaeko

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TIMI DAKOLO, Timi’s voice when he sings can make a grown man cry. His unique voice and humility is amazing. For his value for family and dedication to his craft i believe you should follow him @timidakolo

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ADEWALE ALADEJANA, Wale is the CEO of SAPPHIRE SCENTS. His rag to riches story is hmmmm. I am His personal life coach and i can tell you that this guy is the real deal. He used instagram to push Sapphire Scents to the success it now enjoys you can learn so much about marketing from him. You can follow him @walejana

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TONY ELUMELU, He is a Billionaire and  Chairman of UBA PLC. When a Billionaire takes instagram seriously then you’ve got to take it seriously too. His instagram handle has boosted his PR positively. You can follow him @tonyelumelu

Tony Elumelu, the Nigerian entrepreneur and chairman of Heirs Holdings, speaks to AFP in an interview on October 11, 2013 in Washington, DC. Elumelu has promised to invest $2.5 billion in the "Power Africa" initiative of US President Barack Obama which aims to expand energy in sub-Saharan Africa, where some two-thirds of people lack regular power. But a complementary effort in the US Congress has hit a snag in a dispute over requirements that certain US-backed projects be low in carbon emissions blamed for climate change. AFP PHOTO SHAUN TANDON (Photo credit should read SHAUN TANDON/AFP/Getty Images)

 

WOW! CUSTOMER SERVICE TACTICS FOR SMALL BUSINESS OWNERS

Customer service in most business establishments in Nigeria is full of SHIT!

The life of a business is the quality and quantity of its customer base. The truth of the matter is that, most products and services are thesame however what will set your business apart will be the quality of service that you give to your customers. Here are a few tips that can help you convert your customers into your advertising agents.

  1. EXCEED THE EXPECTATIONS OF YOUR CUSTOMERS: Customers do not want businesses that meet their expectations, that is a norm and it’s boring. Meeting customers expectations will not make you stand out, exceeding their expectations is what will make you standout.
  2. CONSISTENT SERVICE EXPERIENCE: If you start your business by giving free wifi, banging air conditioning or AC, clean environment and great music, then whenever customers walk into your space they’ll be expecting that, in fact they’ll come expecting your experience to be consistent. By giving a consistent experience you’ll become predictable and reliable to the customer.
  3. MANAGING PERCEPTION POINTS: Whatever a customer: SEES, HEARS, SMELLS, AND HEARS forms an opinion or perception about you in their minds which eventually affects their buying decisions. By managing perception points i mean, ensuring that whatever customers see, hear, smell, and touch in your business increases their perception of you in a good way.
  4. KEEP THEM IN THE ‘KNOW’: Have you ever given your clothes to a tailor in Nigeria, only for you to get to the tailors place to collect the finished product as agreed by both of you and the tailor says ” Madam no light, so you cloth no dey ready oh” Why did you not call me ”Madam i no get airtime or my battery die sha” Always inform your customers about changes when they happen.

WHAT THE AEROPLANE CAN TEACH YOU ABOUT FOCUS

Stay focused on the outcome you want to create in your life and business.

Do you know that if a plane going from Lagos to Abuja, goes off course by one degree, and doesn’t COURSE CORRECT, it will miss its intended destination by a mile end up in another city that it didn’t plan to arrive at.

The lesson is that when you set goals, sometimes you will get off course due to distractions, but don’t stay OFF COURSE for too long, jump back into the game and stay on course so that you can arrive at your predetermined destination.

 

15 SIMPLE WAYS TO CRUSH YOUR GOALS IN 2017

Wow! 2016 was an amazing year for my business and personal life. And am trusting God that 2017 we even be a better year for you and me. A great year doesn’t happen by chance or happenstance, a great year is envisioned and created through deliberate and intentional action and habits.

So, to help you crush your major and minor goals in 2017 i present to you fifteen simple ways that can help you give physical expression of your hearts desire.

  1. Know exactly and specifically what you want in all the significant areas of your life.
  2. Write down step one, in a journal, phone, or book and if you can’t write it down get a picture of it.
  3. Read your goals to yourself twice a day. Research has proven that by reading your goals consistently you’ll increase the probability of achieving it by 43%
  4. Build solid systems: I believe that systems change behavior. For example, instead of using your willpower to save money, why don’t you instruct your bank to transfer a specific amount of what you earn monthly into a mutual fund or any other form of investment. That is what i call a system.
  5. Have a strong and compelling reason to succeed in 2017. Your reason is what will drive you to stretch, act, and dream bigger.
  6. Be fit like an athlete. Your body and mind are connected, if you take care of your body your mind will blossom with great wealth creating ideas. Join a gym, buy some gym clothes and start exercising.
  7. Make your daily words consistent with your dreams, this is because where you are and where you’ll want to be in future it is your words that will create the pathway for your body to get there.
  8. Read like your life depends on it: Imagine reading a book a month in 2017, that will translate into twelve books. You will be among the highest earners and leaders in your work and industry if you read voraciously and deliberately.
  9. Drink a lot of water
  10. Eat loads of vegetables
  11. Pray always
  12. Visualize or mentally rehearse how you’ll like your life to turn out.
  13. Associate with people who are playing life at a higher level than you.
  14. Give cash and things to people in need and also give out the things you truly desire and watch them come back to you in bigger ways.
  15. Nurture your relationships, because your network can positively affect your networth.