In business, you cannot be all things to all people and be something to anybody.

Specialization is the name of the game if you want to succeed as a professional speaker or coach. Think about it which of the following answers will you respond to.

QUESTION:  ”What do you do ?”

ANSWER: ”I am a life coach or motivational speaker?”

or

QUESTION: ”What do you do?”

ANSWER: ” I am a Personal Finance Coach or Customer Service Speaker?”

You get my point right? Find a human suffering that you can solve with your competence and people will pay for it. People will pay anything to solve a specific problem that they are going through, by specializing you position yourself as the ‘GO TO’ guy for solution.

To operate profitable in a business niche you need three things

A. THE PROBLEM THE CLIENT IS GOING THROUGH

B. YOUR SOLUTION TO THE PROBLEM

C. YOUR COMPETENCE, SKILL, OR RESOURCES TO SOLVE THE PROBLEM

If you have that locked down, then here are the 7 PROFITABLE NICHES FOR COACHES AND PROFESSIONAL SPEAKERS

  1. PERSONAL FINANCE COACH: People want to know how to manage and multiply the money that they make from their jobs or businesses. If you have the competence or experience to do that you’ll make money. Coaches like @areseagwu and @cornelagwu are cleaning out in that niche right now.
  2. RELATIONSHIP OR MARRIAGE COACH: Hmmmm people are relational beings and usually relationships have issues, plus the fact that divorce rate is super high today. Do you have a flair for helping people resolve relationship issues? Perhaps its time for you to start earning from it as a coach or speaker.
  3. BUSINESS COACH: With the rate of unemployment and layoffs in the country a lot of people are starting their own businesses and they’ll need a business coach to give them clarity and hold them accountable. Do you have experience in business or are you a success in business already then you can coach others and business coaching is a very profitable niche
  4. HEALTH COACH: Everybody wants to live and eat healthy but most people don’t. Health coaching is a very very profitable niche. It gives you the opportunity to coach and inspire people to live healthy and in the process you’ll make a ton of money
  5.  MINDSET COACH: This is where you’ll find NLP (Neuro Linguistic Programming) practitioners like Innocent Usar and Bankole Williams
  6. EXECUTIVE OR CAREER COACH: This covers areas like presentations skills for executives or transition from paid employment to business or a higher position.
  7. SALES COACH: Well i am Nigerias #1 sales coach and i can tell you this is a profitable niche.

Are you a coach or professional speaker? Then choose a niche and prosper in it.  To help you identify your niche and make money from it i present

HOW TO BUILD AND MONETIZE YOUR PERSONAL BRAND SEMINAR

Date: February 25, 2017

Time: 9am

FEE: N25,000

VENUE: To be revealed to only those who register

HOW TO REGISTER: Transfer N25,000(AS A MEMBER OF MY NEWSLETTER YOU CAN PAY N22,000 FOR THE SEMINAR)
into KATALYST CONSULTING 0039025963 GT BANK

REGISTRATION CLOSES FEBRUARY 18
REGISTER NOW!

HOW TO PACKAGE ”YOU INCORPORATED” FOR SUCCESS

Package yourself, attract opportunities.

Usually when you walk down the aisle of a supermarket you’ll see beautifully packed products with details wooing your attention to buy. Usually the packages that grab your attention have: ENERGY, CLARITY, VITALITY, TRUSTWORTHINESS, SEXINESS, AND FIRE.

Don’t listen to those who purport the philosophy of ‘DON’T JUDGE A BOOK BY ITS COVER’ Human beings judge other other beings first by what the see.

Does your personal brand package have: CLARITY, TRUSTWORTHINESS, AND ATTRACTIVENESS?

Packaging matters in the journey to building your personal brand, it’s the reason why top jewelers would wrap a simple necklace in five layers of package, its also the reason top authors pay top dollar to book design cover experts to design their book covers. Packaging can bring business and opportunities to you, packaging can make your boss recommend you for a promotion and bigger opportunities.

The purpose of packaging is not to protect the item from dust! or for moving the item from place to place. Packaging as Thomas Hine so beautifully put ”Packaging is a tool for simplifying and speeding decisions”

When you package yourself well, you help people make a decision to pick you or your products for opportunities.

HOW TO PACKAGE YOUR PERSONAL BRAND

  1. Ensure that every visual representation of your brand or everything your audience or target market can: see, smell, hear, and feel about you is properly curated to enhance and enforce what you stand for.
  2. Dress the part always.  It is a sign of respect to your audience and target customers to dress well. For men (Sorry ladies i can only speak on mens fashion) get the basics in your sartorial arsenal- Grey suit, navy blue suit, good black shoes, loads of white and blue shirts.
  3. Groom yourself: Make sure your hair is neat, nails done, and smell right
  4. If you do presentations for your company or you write books try packaging your slides using canva.com

Package yourself for success because we live in a visually judgmental world and we live in a fiercely competitive marketplace so always put you best foot forward.

Would you want to go deeper into some of these things and standout at work and business? If yes then let me invite you to my

HOW TO BUILD AND MONETIZE YOUR PERSONAL BRAND SEMINAR

Date: February 25, 2017

Time: 9am

FEE: N25,000

VENUE: To be revealed to only those who register

HOW TO REGISTER: Transfer N25,000(AS A MEMBER OF MY NEWSLETTER YOU CAN PAY N22,000 FOR THE SEMINAR)
into KATALYST CONSULTING 0039025963 GT BANK

REGISTRATION CLOSES FEBRUARY 18
REGISTER NOW!

WHAT IS YOUR PERSONAL BRAND SYNONYMOUS WITH?

 

SYNONYMOUS: Having the same or nearly the same meaning as another word or closely associated with. WHAT IS YOUR PERSONAL BRAND SYNONYMOUS WITH?

When you hear the names
MICHAEL JORDAN
MICHAEL JACKSON
OMOTOLA JALADE
CNN
CHANNELS
MICHAEL PHELPS

What comes to your mind? BASKETBALL, POP MUSIC, ACTING, NEWS, NEWS, SWIMMING

This is because these brands have over the years positioned themselves CONSISTENTLY in our minds on what they stand for and what they want you to know them for.
They don’t want to be ALL THINGS TO YOU! they just want to be in the CATEGORY OF ONE.

HOW THEY DID IT

1. THEY DECIDED OR CHOOSE HOW THEY WANT TO BE PERCEIVED: To be synonymous as a personal brand you must decide from the get go on what you want to be known for. Do you want your personal brand to be associated with: getting results, providing solution to organizational problems, giving amazing customer service, or going the extra mile. For those working in an organization
For those of you doing your own business, WHAT DO YOU WANT YOU PERSONAL BRAND TO BE SYNONYMOUS WITH? Do you want to be known as:
A. Sales solution provider
B. Parent Coach
c. Motivational Speaker
D. Tax consultant
E. personal finance blogger
What do you want to be synonymous with?

2. THEY PRODUCED AND CREATED VALUE, EXPERIENCES, AND MEMORIES CONSISTENTLY: The best way to position your personal brand as synonymous with a category is to act in a certain way CONSISTENTLY by doing that you tattoo yourself in the brain of people as the expert.
THE BENEFITS

The benefits of being synonymous are enormous some of them are

A. Top of mind recognition: Whenever people think of noodles in Nigeria they think INDOMIE. This should happen to you too, whenever people think of your category, industry, or department at work your name should pop up on the mental screen of the minds of people.
B. Synonymous Brands Make Money: Think about it, INDOMIE makes more money than all the noodle brands in Nigeria because they have top of mind advantage
C. Synonymous Brands Dominate their industries
D. Synonymous Brands attract Elephant size opportunities
E. Synonymous Brands enjoy massive visibility

IT’S YOUR TURN

Now it’s your turn to become synonymous with something significant.
Decide to stand for something and work hard to become consistent in delivering amazing value to your target market and soon your brand will start enjoying the benefits of being synonymous.

To go deeper on this i present my HOW TO BUILD AND MONETIZE YOUR PERSONAL BRAND SEMINAR
Date: February 25, 2017

Time: 9am

FEE: N25,000

HOW TO REGISTER: Transfer N25,000(AS A READER OF MY BLOG YOU CAN PAY N22,000 FOR THE SEMINAR)
into KATALYST CONSULTING 0039025963 GT BANK

REGISTRATION CLOSES FEBRUARY 18
SPACES ARE LIMITED, REGISTER NOW!

THE 10 QUESTIONS THAT NEVER FAIL TO INCREASE SALES IN ANY BUSINESS

The quality of business questions you ask yourself will determine the quality and quantity of customers you’ll attract into your business.

Questions have enormous power in moving your business in the right direction. You are currently living in and enjoying the answers to the questions you asked yourself yesterday.

If you want to experience better results, give amazing services, and create more wealth for yourself and the people you love, here are 10 powerful questions you and your team must ask yourselves.

  1. IF YOUR BUSINESS WAS A SOLUTION WHAT PROBLEMS WOULD IT SOLVE?                     This question helps shift your mind into finding out the real solutions your business is designed to solve.  Remember people don’t buy products! THEY ONLY BUY SOLUTIONS TO THEIR PROBLEMS.
  2. WHY DO PEOPLE BUY FROM YOU? OR WHAT MAKES PEOPLE PATRONIZE YOU? Knowing why people buy from you is a clear indication of your competitive advantage. If you know why people buy from you, then your job is to be breathtakingly good at it so that they’ll buy more.
  3. WHO IS MY TARGET CUSTOMERS CURRENTLY DOING BUSINESS WITH? Your target customers or ideal customers are currently patronizing a business in bulk. For example if your target customers are ‘young upwardly mobile Nigerian digital natives’ One of the media outlets that is currently grabbing their attention is bellanaija.com and lindaikejiblog.com The question is HOW CAN YOU PARTNER WITH THEM?
  4. WHO IS YOUR IDEAL CUSTOMER? Who is your customer? What is their age bracket? What is their gender? Where do they live? What TV shows do they watch? What is their problem?
  5. WHY DO PEOPLE BUY FROM YOUR COMPETITORS? What is the aroma of your competitor that keeps wooing your customers. Find it out. Is it: customer service, location, great staff, availability of products, packaging? What is it.
  6. WHAT CAN YOU DO TO INCREASE YOUR NUMBER OF CUSTOMERS? The more customers you have the more sales you’ll make.
  7. HOW CAN YOU INCREASE THE NUMBER OF ITEMS, PRODUCTS, AND SERVICES CUSTOMERS BUY FROM YOU? The easiest way is to upsell to your customers. This simply means introducing additional and complimentary products. So instead of selling only a laptop, encourage the customer to buy a laptop bag, software, and laptop cleaner.
  8. HOW MANY CHANNELS OF INCOME DOES YOUR BUSINESS HAVE? They say that a rat that has only one escape hole dies quickly. Inside your current business chances are  there are over 10 additional streams of income inside your business.
  9. WHAT CAN YOU DO TO MAKE PEOPLE DO BUSINESS WITH YOU FREQUENTLY? If a customer spends N1,000 with you once a month, in one year he would do N12,000 worth of business with you, however if you creatively increase the number of times he does business with you your sales will quickly increase.
  10. WHAT CAN YOU DO TO STAY RELEVANT? Never rest on your yesterday success no matter how good it was.

To learn more about these concepts in depth, join me at my

HOW TO BUILD AND MONETIZE YOUR PERSONAL BRAND SEMINAR

Date: February 25, 2017

Time: 9am

FEE: N25,000

HOW TO REGISTER: Transfer N25,000 into KATALYST CONSULTING 0039025963 GT BANK

SPACES ARE LIMITED, REGISTER NOW!

HOW TO GROW YOUR BRAND AND EARN BY GIVING FREE SPEECHES

Do you know that you are a personal brand? A brand is simply a solution to problems.
there are things you KNOW and do EFFORTLESSLY that other people will pay to learn from you!

If you have any experience as a teacher, mother, business person, fitness instructor, etc you can package that as a service and product to help other people.

There are millions of people in Nigeria on the internet waiting for your solution to their problems with CASH IN THEIR HANDS! Will you let THEM DOWN?

We are now living in the age of the PERSONAL BRAND in this age you can develop, grow, and monetize from the people who love and trust your solutions both off and online.

I have done that and i am still doing it.

One way to build your personal brand is through paid and free speaking engagements. I spoke at the prestigious TEDx Conference in Kaduna for FREE last year and a man in the audience saw my talk and he was wow!

Guess what? I just made a little short of N500,000 from a speaking engagement he gave me.

To help you BUILD, MONETIZE, AND MAKE A HUGE DIFFERENCE IN THE  YOUR PERSONAL BRAND

I present HOW TO BUILD AND MONETIZE YOUR PERSONAL BRAND SEMINAR with PAUL FOH and JOHN OBIDI

YOU WILL LEARN HOW………

1. To identify your ideal customer
2. Turn your knowledge and experiences into a product or online course
3. Sell online and earn money
4. How to overcome your limiting beliefs
5. How I sell a lot of my books and products online
6. How to build your social media presence
7. How to position yourself as an expert
8. How to write a great sales or marketing copy letters
9. Success lessons from profitable personal and business brands
10 How to earn from your blog
11. The power of an email list
12. How I get speaking engagements from my social media platforms
13. How to make money from blogging
14. How to use free speaking engagements to get paid speaking engagements
15. The 10 sources of money for personal brands
16. Why you do not need a lot of followers online to make money
FEE : N25,000

REGISTRATION PROCESS: Transfer N25,000 to
KATALYST CONSULTING GT BANK 0039025963

DATE : February 25, 2017
TIME 9AM- 4PM

SPACES ARE LIMITED register now HOW TO BUILD AND MONITIZE YOUR PERSONAL BRANDSEMINAR

Hello,


TOYOTA, SAMSUNG, AND SHOPRITE are not the

only brands that can SOLVE PROBLEMS FOR PEOPLE AND MAKE MONEY DOING IT.


YOU too are a personal brand. You are a solution to the problems of a lot of people! And people don’t buy products and services, they only buy solutions.


Have you gone through EXPERIENCES. that you learnt something from that you believe other people must learn?


Do you HAVE A SKILL that other people struggle to master?
Do want to have a ‘SIDE HUSTLE’ Apart from your job that can bring you extra money?
Can you COOK, WRITE, WORK WITH KIDS, etc

IF YOUR ANSWER IS YES! Then am your guy.


Let me show you how


1. To identify your ideal customer
2. Turn your knowledge and experiences into a product or online course
3. Sell online and earn money
4. How to overcome your limiting beliefs
5. How I sell a lot of my books and products online
6. How to build your social media presence
7. How to position yourself as an expert
8. How to write a great sales or marketing copy letters
9. Success lessons from profitable personal and business brands
10 How to earn from your blog
11. The power of an email list
12. How I get speaking engagements from my social media platforms
13. How to make money from blogging
14. How to use free speaking engagements to get paid speaking engagements
15. The 10 sources of money for personal brands
16. Why you do not need a lot of followers online to make money


FEE : N25,000
REGISTRATION: KATALYST CONSULTING GT BANK 0039025963 GT BANK 0039025963
DATE : February 25, 2017
TIME 9AM- 4PM

SPACES ARE LIMITED register now no