What can you remember about the last presentation, sales pitch, or sermon you attended? For most people they can’t remember anything about the experience because it was not ‘MEMORABLE’ In other words their memory bank could not spare any mental real estate to house it.

Now, that’s a problem especially if you want your product, service, idea, or personal brand to be remembered. We live in a world of abundant ideas and products, and so it is important that your presentation BREAKS THROUGH THE NOISE so that you can be heard and accorded the attention you need to close that sale, get that job, or whatever outcome your soul desires.

Here are the 3 ways to do that

  1. A SOUL GRIPPING STORY: In his remarkable victory speech former US President Barack Obama told this story ‘“This election had many firsts and many stories that will be told for generations,” Mr. Obama said on Nov. 4, 2008, in his victory speech in Grant Park in Chicago. “But one that’s on my mind tonight is about a woman who cast her ballot in Atlanta. She’s a lot like the millions of others who stood in line to make their voice heard in this election, except for one thing: Ann Nixon Cooper is 106 years old.

    “She was born just a generation past slavery,” Mr. Obama continued, “a time when there were no cars on the road or planes in the sky; when someone like her couldn’t vote for two reasons — because she was a woman and because of the color of her skin.”

That is a story that sums up his ‘YES WE CAN’ Phrase which we will look at later. By application, when you’re pitching for that sale, presenting your ideas, or presenting yourself tell powerful authentic stories that can move the heart of your audience, this makes them warm up to you and remember your presentation more.

2. A REPEATABLE PHRASE OR WORD: For President Obama it was ”YES WE CAN’ for some of my talks it is ”DO IT NOW” This makes your speech remarkable and tattooed in the minds of the people. So, get creative to inject a word or phrase that encapsulates your speech into your presentation and anytime the audience participation is low, inject the phrase and like an anchor the audience will respond enthusiastically.

3. A PROP:  By origin a prop is any object used on stage by an actor during a performance. The reality is that people hardly forget the object. TED Conference speakers use props a lot to illustrate their point, in Jill Bolte’s TED TALK, ‘My Stroke Of Insight’  she brought a sample human brain on stage, today that talk has 4.9 million views on youtube. For you a prop might just be a seed. a bottle, or anything that can aptly illustrate your point.

Use these tools and i will like to hear from you after your next presentation.


”And the word became flesh” Apostle John. For every important thing in your life to become flesh you will have to open your mouth and speak.

We live in a ‘word’ controlled world, to inspire people to do what you want them to do or to ask for what you want from people so you can move up in the ladder of life you’ll will have to make presentations to a big group or small group of people and sometimes to an individual.

If you can’t present your ideas, products, and services effectively, people with lesser ideas and inferior products but better presentation skills will sway the audience and clinch opportunities meant for you.

So whether you’re a marketer, parent, pastor, or anything in between these presentation tricks will help you become more successful.

  1. THE SCRIPT: Just as a great theatre performance is preceded by a great script, a great presentation is tied directly to a great script. The following questions should inform your script: WHO IS MY AUDIENCE, WHY ARE THEY HERE, WHAT DO THEY WANT, WHAT IS THE OBJECTIVE OF MY PRESENTATION. These are powerful questions that will guide your presentation and if you’re doing power point slides the questions will guide your construction of the slides.
  2. MAKE THE AUDIENCE YOUR FRIEND: The audience is not your enemy waiting for you to fail! They come into the room with energy, curiosity, and interest tap into their energy to make a super presentation. This is why i recommend that you arrive at the venue early and shake hands with the audience, ask them questions about their expectations for the presentation, and shake their hands.
  3. KNOW THE PROBLEM: Have a crystal clear understanding of the problem your client is trying to solve, and present from the problem into the solution. As Stephen Bayley and Roger Mavity said in their brilliant book LIFE’S A PITCH ”Make your audience gut-wrenchingly, suicidally miserable about the scale of their problems” This is because the bigger the problem the more valuable the solution.
  4. REHEARSAL:  Failure to rehearse your speech, means preparation to fail. Practice your speech in front of a mirror, in front of friends, or in front of the video in your phone. Don’t forget that the greatest speakers in the world all rehearse your speeches consistently before they deliver them.
  5. FIRST IMPRESSION: People see you first before they buy your ideas or services. In the first 7 seconds that people see you they start judging you from: your hand shake, dress sense, body language, and tone of voice. Put your best foot forward, bring your ‘A’ game to the fore.
  6. DEVELOP A STRUCTURE: My favourite speech presentation structure is the PROBLEM/ SOLUTION structure. In other words, state the problem emotionally and then present yourself or company as the solution to the problem.
  7. STORIES: Use stories and testimonials. Stories are very powerful, the touch the emotions and as Dale Carnegie said ”When dealing with people let us remember that we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity” Tell stories of people who have engaged your services before and the successes they experienced.

Go out there and share your message, close that deal, and inspire the world.