Ever heard the saying ‘’The rich get richer, and the poor get poorer?’’ Well there are some spiritual and social-scientific truth to that idea.

A sociologist Robert K. Merton coined the term ‘THE MATTHEW EFFECT’’ When he observed that prominent scientist often get more credit than a comparatively unknown researcher, even if their work were similar. It also meant that credit will usually be given to researchers who were already famous.

This concept is not new, it was inspired by the biblical parable of the talent beautifully told by Jesus Christ in the gospel of Matthew 25:29  i quote, ‘’WHOEVER HAS WILL BE GIVEN MORE , AND THEY WILL HAVE AN ABUNDANCE.’’


They say that perception is reality. When a person is perceived to be the leader in an industry, that person of company tend to attract most of the juicy, elaborate, and big jobs or opportunities in their industry.

Look at the COMPERE or Master of Ceremony industry in Nigeria, Ebuka and IK  Osakioduwa better known as IK  are perceived to be the biggest MCs in Nigeria so the big jobs like BIG BROTHER NIGERIA  2017 went to Ebuka and the MRS NIGERIA PAGEANT  job went to IK in 2017.

Look at the comedy industry all the big jobs in that space go to ALIBABA (Who is the father of the industry), BOVI, AND BASKETMOUTH.  


With social media, hard work, and creativity it has become extremely easier now to position yourself in the mental playground of your industry as an expert in a niche or subject matter.


  1. Pick a Niche, industry, or subject that you can win at.
  2. Position yourself as an expert, by giving out great content (through video, blog post, podcast, tweets, snapchats) RELENTLESSLY AND CONSISTENTLY every week. Look, if you think if your post once or twice a month or is going to make you known then you’re  carelessly wrong. Look at what guys like FALZ THE BAHD GUY has done with Instagram!
  3. Call yourself an expert, until you believe it and when you do the marketplace will.
  4. Speak at events my book ROCK THE STAGE: 15 SIMPLE WAYS TO SPEAK WELL IN PUBLIC at N800 will help you get a standing ovation every time you speak. Just click this link to buy it
  5. Get press from local newspapers, radio, or TV shows.
  6. Dress like an expert.
  7. Network and attend events
  8. Get awards and recognition for your expertise
  9. Write guest articles
  10. Read massively on your niche or subject matter as at this writing and month December 26, 2017  i have read four business books already.

In conclusion, use the ‘MATTHEW EFFECT’ To your advantage and reap the rewards.




There is strength in numbers. The local slang, ‘Oh boy! The more the merry’’ Has some truth in it.

The law of Large numbers states that, the  larger the sample population (or the number of observations) used in a test, the more accurate the predictions of the behaviour of that sample.

So lets say i know that the average man in Lagos city is 5 feet, 10 inches tall then i am more likely to find an average 5 feet, 10 inch tall man by selecting 700 men than selecting 10 men.

This law, though a product of probability has a lot of implication in our lives and businesses.

For example if your sales target is 100 Customers who will pay N5,000(which translates to N500,000) for your product you will have to email, text, DM, whatsapp and  personally speak to 1,000 potential customers to activate the law of large numbers to your favor.

Stop wasting time on activities during your day that won’t move you in the vector of your 1,000 prospects, this is important because your money, dreams, and increase are in the hands of your customers.

If you are single and you want to get married, you can also activate the law of large numbers in your favor by exposing or deliberately putting yourself in events and functions where a lot of good single people can lay their eyes on your smashing body and amazing personality.

One of the tools to activate the law of large numbers is to learn how to speak well in public. For when you speak in public a lot of people get to hear you and thereby some of them will be converted into paying customers of your goods and services. You can get a copy of my book ROCK THE STAGE: 15 SIMPLE WAYS TO SPEAK WELL IN PUBLIC, grab your copy  by clicking on the link below


I have been on your website since 6am this morning consuming your CONTENT. we were looking for someone to speak on sales at our January 2018 staff retreat and a friend of mine said there is only one guy that can deliver that he is Nigeria’s #1Sales Coach. Call him.

2. FEED YOUR WEBSITE WITH CONTENT: You never know when your master will return I hope you have spare content oil. That was how CNN found me.

3. ATTEND OTHER PEOPLE’S EVENTS : You can’t read the label when you’re inside the bottle. You don’t know it all empty your vessel and let others fill it up. The person that referred me met me in a conference where I went as an attendee, by the way I do that frequently.

4. GET A COACH: register at my membership program for less than DSTV subscription. Click on this link to register so you can get my juicier sales and presentation lessons twice a month and have one on one sessions with me.

Paul Foh
Nigeria’s #1 Sales Coach

#salescoach #marketing #contentmarketing #cnn #dubai #drives #passion