What can you remember about the last presentation, sales pitch, or sermon you attended? For most people they can’t remember anything about the experience because it was not ‘MEMORABLE’ In other words their memory bank could not spare any mental real estate to house it.
Now, that’s a problem especially if you want your product, service, idea, or personal brand to be remembered. We live in a world of abundant ideas and products, and so it is important that your presentation BREAKS THROUGH THE NOISE so that you can be heard and accorded the attention you need to close that sale, get that job, or whatever outcome your soul desires.
Here are the 3 ways to do that
- A SOUL GRIPPING STORY: In his remarkable victory speech former US President Barack Obama told this story ‘“This election had many firsts and many stories that will be told for generations,” Mr. Obama said on Nov. 4, 2008, in his victory speech in Grant Park in Chicago. “But one that’s on my mind tonight is about a woman who cast her ballot in Atlanta. She’s a lot like the millions of others who stood in line to make their voice heard in this election, except for one thing: Ann Nixon Cooper is 106 years old.
“She was born just a generation past slavery,” Mr. Obama continued, “a time when there were no cars on the road or planes in the sky; when someone like her couldn’t vote for two reasons — because she was a woman and because of the color of her skin.”
That is a story that sums up his ‘YES WE CAN’ Phrase which we will look at later. By application, when you’re pitching for that sale, presenting your ideas, or presenting yourself tell powerful authentic stories that can move the heart of your audience, this makes them warm up to you and remember your presentation more.
2. A REPEATABLE PHRASE OR WORD: For President Obama it was ”YES WE CAN’ for some of my talks it is ”DO IT NOW” This makes your speech remarkable and tattooed in the minds of the people. So, get creative to inject a word or phrase that encapsulates your speech into your presentation and anytime the audience participation is low, inject the phrase and like an anchor the audience will respond enthusiastically.
3. A PROP: By origin a prop is any object used on stage by an actor during a performance. The reality is that people hardly forget the object. TED Conference speakers use props a lot to illustrate their point, in Jill Bolte’s TED TALK, ‘My Stroke Of Insight’ she brought a sample human brain on stage, today that talk has 4.9 million views on youtube. For you a prop might just be a seed. a bottle, or anything that can aptly illustrate your point.
Use these tools and i will like to hear from you after your next presentation.