”And the word became flesh” Apostle John. For every important thing in your life to become flesh you will have to open your mouth and speak.

We live in a ‘word’ controlled world, to inspire people to do what you want them to do or to ask for what you want from people so you can move up in the ladder of life you’ll will have to make presentations to a big group or small group of people and sometimes to an individual.

If you can’t present your ideas, products, and services effectively, people with lesser ideas and inferior products but better presentation skills will sway the audience and clinch opportunities meant for you.

So whether you’re a marketer, parent, pastor, or anything in between these presentation tricks will help you become more successful.

  1. THE SCRIPT: Just as a great theatre performance is preceded by a great script, a great presentation is tied directly to a great script. The following questions should inform your script: WHO IS MY AUDIENCE, WHY ARE THEY HERE, WHAT DO THEY WANT, WHAT IS THE OBJECTIVE OF MY PRESENTATION. These are powerful questions that will guide your presentation and if you’re doing power point slides the questions will guide your construction of the slides.
  2. MAKE THE AUDIENCE YOUR FRIEND: The audience is not your enemy waiting for you to fail! They come into the room with energy, curiosity, and interest tap into their energy to make a super presentation. This is why i recommend that you arrive at the venue early and shake hands with the audience, ask them questions about their expectations for the presentation, and shake their hands.
  3. KNOW THE PROBLEM: Have a crystal clear understanding of the problem your client is trying to solve, and present from the problem into the solution. As Stephen Bayley and Roger Mavity said in their brilliant book LIFE’S A PITCH ”Make your audience gut-wrenchingly, suicidally miserable about the scale of their problems” This is because the bigger the problem the more valuable the solution.
  4. REHEARSAL:  Failure to rehearse your speech, means preparation to fail. Practice your speech in front of a mirror, in front of friends, or in front of the video in your phone. Don’t forget that the greatest speakers in the world all rehearse your speeches consistently before they deliver them.
  5. FIRST IMPRESSION: People see you first before they buy your ideas or services. In the first 7 seconds that people see you they start judging you from: your hand shake, dress sense, body language, and tone of voice. Put your best foot forward, bring your ‘A’ game to the fore.
  6. DEVELOP A STRUCTURE: My favourite speech presentation structure is the PROBLEM/ SOLUTION structure. In other words, state the problem emotionally and then present yourself or company as the solution to the problem.
  7. STORIES: Use stories and testimonials. Stories are very powerful, the touch the emotions and as Dale Carnegie said ”When dealing with people let us remember that we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity” Tell stories of people who have engaged your services before and the successes they experienced.

Go out there and share your message, close that deal, and inspire the world.