TECHNOLOGY, MOBILE, AND SOCIAL MEDIA ARE ECONOMIC DISRUPTORS.
In the 2face generation of Nigerian artists the Alaba boys controlled the distribution and sales of Nigerian music. They paid the artists a one time cheque and they make the titanic share from 170 million Nigerians.
Then in 2001 MTN showed up and mobile phone culture started in Nigeria. MTN started thinking non-linearly they said ‘IF MILLIONS OF NIGERIANS USE OUR LINES, WE CAN ALSO SELL THEIR MUSIC TO THEM’
Well today with N50 (which is 20 or 25 cents) You can enjoy a Nigerian artist song. The artists smile to the bank and MTN, GLO, ETISALAT add financial weight.
Sam Onyemelukwe CEO of TRACE TV said “Revenue from mobile to artist now worth more than $150 million annually”
My friend, technology is and will disrupt everything we do in this world we must all continually relearn and unlearn so that we’ll remain relevant.
Today, bloggers now buy million Naira houses in this country it didn’t use to be so.
Today guys like John Obidi has millions of Nigerians tuned to him regularly due to the technology of webinars
Welcome to our exciting world.