SYNONYMOUS: Having the same or nearly the same meaning as another word or closely associated with. WHAT IS YOUR PERSONAL BRAND SYNONYMOUS WITH?
When you hear the names
What comes to your mind? BASKETBALL, POP MUSIC, ACTING, NEWS, NEWS, SWIMMING
This is because these brands have over the years positioned themselves CONSISTENTLY in our minds on what they stand for and what they want you to know them for.
They don’t want to be ALL THINGS TO YOU! they just want to be in the CATEGORY OF ONE.
HOW THEY DID IT
1. THEY DECIDED OR CHOOSE HOW THEY WANT TO BE PERCEIVED: To be synonymous as a personal brand you must decide from the get go on what you want to be known for. Do you want your personal brand to be associated with: getting results, providing solution to organizational problems, giving amazing customer service, or going the extra mile. For those working in an organization
For those of you doing your own business, WHAT DO YOU WANT YOU PERSONAL BRAND TO BE SYNONYMOUS WITH? Do you want to be known as:
A. Sales solution provider
B. Parent Coach
c. Motivational Speaker
D. Tax consultant
E. personal finance blogger
What do you want to be synonymous with?
2. THEY PRODUCED AND CREATED VALUE, EXPERIENCES, AND MEMORIES CONSISTENTLY: The best way to position your personal brand as synonymous with a category is to act in a certain way CONSISTENTLY by doing that you tattoo yourself in the brain of people as the expert.
The benefits of being synonymous are enormous some of them are
A. Top of mind recognition: Whenever people think of noodles in Nigeria they think INDOMIE. This should happen to you too, whenever people think of your category, industry, or department at work your name should pop up on the mental screen of the minds of people.
B. Synonymous Brands Make Money: Think about it, INDOMIE makes more money than all the noodle brands in Nigeria because they have top of mind advantage
C. Synonymous Brands Dominate their industries
D. Synonymous Brands attract Elephant size opportunities
E. Synonymous Brands enjoy massive visibility
IT’S YOUR TURN
Now it’s your turn to become synonymous with something significant.
Decide to stand for something and work hard to become consistent in delivering amazing value to your target market and soon your brand will start enjoying the benefits of being synonymous.
To go deeper on this i present my HOW TO BUILD AND MONETIZE YOUR PERSONAL BRAND SEMINAR
Date: February 25, 2017
HOW TO REGISTER: Transfer N25,000(AS A READER OF MY BLOG YOU CAN PAY N22,000 FOR THE SEMINAR)
into KATALYST CONSULTING 0039025963 GT BANK
REGISTRATION CLOSES FEBRUARY 18
SPACES ARE LIMITED, REGISTER NOW!